Eric Bergen

Orbitz has been trying to get people to spend money they don’t have for a few months now. They have come out with this marketing campaign that basically says “You don’t have any excuses for not traveling somewhere”. The commercials go something like this:
*music* Don’t think twice!
*voice* But I just maxed out all of my credit cards
*music* Don’t think twice!
*voice* I’m going to Hawaii!
(I don’t remember the destination but the credit card part is from an actual commercial)
I’m not sure where they are going with this type of advertising, but if anybody just maxed out all their credit cards the last thing they should be trying to do is take a vacation. I understand that some people do have problems with credit cards but, what kind of company actually encourages them to put themselves further in debt to make a few bucks?

I suppose if the only purpose of their advertising is to get their brand stuck in people’s brains then they have certainly succeeded.

This entry was posted on Monday, January 24th, 2005 at 9:34 am and is filed under Rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.